This is the most vital item to think about before creating a product or doing any marketing because it’s a way to nearly guarantee what you will be doing will be successful.
A lot of folks start out on a different path, doing what they want and selling what they want everyone to have when they could easily change the mindset into selling what other people desire and want.
Gary Bencivenga, one of the greatest copywriters alive, if not the greatest, told a story about Bernard Baruch.
Bernard was one of the most influential people in the 1920s and further and a great persuader. He was an advisor to 6 presidents, a wall street titan and could get a room full of people to feel like and agree to a plan he put together who were before just fighting passionately over their issue.
When Bernard was retiring, people were asking about what his secret was.
“What is your secret? Is it something that the rest of us can learn to do?”
His response was a 12 word response that holds true to my point before, about the vital mindset to make sales and clients.
“Find out what people want and show them how to get it.”
That simple right?
I’ve found out first hand, what is simple is usually what works best.
Start with this mindset before any marketing plan and business, and you will up the odds of being successful exponentially.