I figured out a huge revelation about a phrase we use during difficult times while speaking to my friend a few days ago.
We were talking about love and how there is a limitless flow of love into ourselves and it is our responsibility to recognize it. (By the way, now I know what enlightenment is and walking toward it day by day).
We were talking about a phrase which I mentioned in a post two days ago.
The phrase we use in our daily lives is “Easier Said Than Done.”
Which is a sad phrase by the way.
It’s an excuse of a phrase to say it’s more difficult to do something that is beneficial to us than actually do it.
It’s also an excuse not to do the good thing.
We might say it in a situation where someone says we should exercise.
We reply back “easier said than done” so we don’t have to feel that we have an obligation to do it and excuse ourselves from the positive behavior that would only add to our lives.
Here is my revelation, the statement is 100% false.
You might be thinking that, NO it’s a true phrase, there are things that are just easier to say than do!
That’s true, in the short term.
The title of this post is the revelation with this phrase “easier said than done.”
Life is hard if we live life by “easier said than done.”
Life is easy if we live life by “easier done than said.”
The reason life is harder with phrase #1 is because in the short term, we don’t go through temporary pain to make our lives better.
But in the long term, we don’t gain the benefit of whatever thing we could have done to make our lives better.
We also might start kicking ourselves and suffering because we know we should do whatever it is we are saying the phrase to and we suffer.
Life is just plainly harder that way.
If we don’t life by our convictions and take simple steps of growth to make our lives better in the long term, life is harder.
Now, if we start doing things because we believe they are easier done than said, then life gets easier.
Because in the short term we might be uncomfortable, doing things we don’t usually do.
But over time it becomes a habit, and it adds positive value to our lives.
We start doing what we say we are going to be doing and in turn makes our lives easier.
Every positive habit we do compounds.
If we build 12 positive habits in one year (thats one habit a every month/30 days) they compound and exponentially make our lives better faster.
That’s the true secret to success and a truly fulfilling and great life, make tiny successes that make our lives better and better.
No one ever made it over night, never made it big in one day.
NO ONE IN THE WORLD.
No matter how much we want to believe that people are overnight successes.
It took years of failures and practice to become successful.
Think of any example and any person.
It took many failures and effort to get where they are.
They also lived by the code “Easier Done Than Said” because they wanted something more in their life.
What do I mean by decisions? Well, it’s those things we must make to move forward in life.
If we don’t make choices or decisions, we don’t make progress, and progress itself is our path toward freedom.
If a decisions comes into our life.
Say to pick a career path or even a lover. If we don’t make a decisions to choose one, then what happens is we don’t get either one and we move toward depression (because depression is NOT making decisions).
We lose freedom as a result of not making a decision. A decision to commit to someone is actually freedom, freedom from the pain of being alone or not having what we seek most in life.
If we let someone else make a commitment decision for us, then we lose freedom because we are not making a decisions and if someone makes it for us it can be considered the past or future, because our decisions can only be made in the present.
Now depression can be said to be in the past or future. Because we may not make decisions worrying about what was, and what could be.
Decisions can both be positive and negative, though overall they are healthier than depression or not making a decisions at all.
To launch that product or to research that product or to deliver the results you want your clients to get, these are all decisions that must be made in the present.
We can only make decisions in the present, we might use info from the past or future to influence our decisions.
Everyone is born with a temperament, they could be action oriented, analytical, focused on relationships, supportive, or many other things.
There has been studies and there are 4 categories nearly all human temperaments fit into and understanding these 4 will help you find the best employees for specific , best friends, and even best lovers. I’ll tell you about the 4 temperaments more in detail in another writing.
You know who Romeo and Juliet are right? What happened to them?
Yep, they killed themselves in a tragic way. They were very similar temperaments and similar temperaments do NOT do well in the long term in a relationship.
Now, if they were the opposite temperament, they would make up for each other’s weakness and be even more attracted to each other. Personally I think the story is meant as a warning to people to NOT seek out someone similar to ourselves.
Ignoring good advice can help you progress further into life and actually create information products which will help people and create passive income for you.
We receive a lot of good advice from people who care about us.
They give us this advice because they think what they say will help us.
They consider this advice good.
Personally, I remember my closest friend telling me that he will never read an article or blog post if there was grammatical error.
This was when I started my very first blog. Which incidentally he pointed out was filled with some grammatical errors.
He reviewed a lot of the articles and stopped reading it.
Well, I stopped writing because I thought I wasn’t a good writer back then.
This seemingly is good advice, but negative for my progress.
It was better I wrote articles and publish them, than try to perfect every article and not publish them.
There is also a hidden agenda behind good advice from people close to you.
The Hidden Agenda
Unless their focus is seeing you succeed no matter what, I find this “good” advice is actually purposely to bring us back.
Let me give you an example.
Have you ever seen or heard about folks talking about a bucket filled with crabs?
There are usually some brave crabs who can and try to climb out of the bucket.
As this brave crab tries to climb out, the other crabs pull him down.
They don’t want this crab to progress and get out of the bucket while the rest sit back.
This is what most humans do.
This is what our families, our friends, our mentors, and other folks we might look to for “good” advice do.
When someone close to them in becoming better in life, whether a new job, a new girlfriend or boyfriend, or working on projects which produce wealth, it makes this person look at themselves and not like themselves.
They don’t want to face reality that they are being left behind, so they’ll pull us on the shoulder and say “hey, think about what you are doing.”
They want to pull us back, but most of the time, they don’t even realize it.
Forgive them for trying to pull us back, and we can keep moving forward.
I’m not saying all family or friends or mentors do this, I’m just saying this is a normal activity practiced.
This is why we should find people, a mastermind filled with people who want to help each other progress in life.
Because the more everyone progresses in this group, the more they progress.
The people close to us have good intentions with their “good” advice, though the result may be us not launching our information product.
Publishing that blog post.
Creating that membership website.
Publishing that video on youtube.
The best thing we can do is ignore the “good” advice given to us by people who want us to stay on the same level as them.
Sometimes when they are giving the advice, we are best off saying, please stop, I appreciate your advice, but I’m just going to do what I was going to do.
When we start ignoring “good” advice, we can start making our own mistakes, learning from our failures and launch successful information products and businesses.
We just need to take the first step, who knows what could really happen.
Remember the friend I was talking about who told me he wouldn’t read any articles posts with errors?
We also had a lengthy talk about Information Products.
He said all Information should be free on the internet. Any information product that exists, he can find the information on the internet.
So he thinks information products are a waste of money and everyone who makes information products are trying to scam someone.
This was even after telling him some of the info products I’ve used, which helped me become a better man, taught me video making skills, taught me how to create lists which help people, and other great stuff.
Yea, it’s true that most everything in an info product can be found on the internet.
But, not everyone can spend 80 hours in a week researching one subject when they can just have an info product which teaches them how to solve their problem in 3 hours.
Time vs Money in this situation.
Also, have you ever tried to solve specific math problem homework in calculus using Google?
Tell me how that goes.
Get started, help folks, teach folks, I want to see what you make, and I want you to do better and better everyday.
Once you develop the expertise in the skill of content creation, marketing, and information product development, making money and creating value after this becomes easy and systematic.
When you create value for someone, they will want to pay you for it. Value might be organizing information so they don’t have to search for it or teaching them skills no one else could teach them.
An argument against information products is this:
[quote]With the internet, I can find the answers to everything I want, free, why would I or someone else buy a product someone else makes when I can get it for free on the web?[/quote]
This statement is absolutely true, you will find most of the information you may look for on the internet, but do you remember the last time you used google to find something a bit complicated? Like how to solve a specific math equation? Or thorough instructions on building a house from scratch?
I just recently researched how to change hyperlink text color on a website, had to change my search a few times before I found out how to change a specific link instead of a whole page.
Here is something which is inherently true, people are lazy. If someone’s time is worth $25 dollars an hour, and they could pay you $97 to save them 30 hours of research, 80% of those folks will buy.
I have a good friend. He would never ever buy anything online that isn’t a physical product, and even when he buys physical products, he spend days, sometimes months researching the BEST deal. He values the $20-80 dollars he saves on a product over the 30-60 hours he spends researching it.
We call these folks who try to find the best deal with as much research as possible, optimizers. A lot of the time, even after they get what they researched and spent tons of time on, they are unhappy with the product when they find it somewhere else cheaper, or a new model comes out.
They will not buy your information product, and you really don’t want to sell them anyway, they are the annoying 20% with lots of demands.
Now the folks who spend a less time looking for the best computer speakers, the best computer, the best TV, they usually find what they like, buy it, and are happy with it until it breaks. They realize their 30-60 hours of time is more valuable than the $20-80 dollars they would save on a buy.
These are the folks who want to buy your product because you will teach them something they want to learn and they don’t want to spend dozens, hundreds, or thousands of hours researching whatever you are an expert at.
[typography font=”Cantarell” size=”24″ size_format=”px”]Becoming an Expert[/typography]
Right now you have a skill you are an expert with. You are better at this than everyone you know. You’ve spent more time doing this, and have become great at it for years.
This skill you have might be helping someone calm down, making someone smile, learning anything fast, knowing how to get someone to buy your product, typing really fast, reading fast, playing computer games, and loads of other stuff.
With these skills and a bit of work, you are on your way to creating your information product to help other people.
We didn’t become great with our best skill in one day. We spent months, years of our lives learning how to do what we do. We are going to spend more time learning how we can help other people in whatever way we can.
To become an expert at something valuable to your customers, it takes consistent:
Do you want to become an expert or genius at something?
Have you ever heard of The Beatles? If not, well, they are a band, from England, most likely the famous band in the world. The band is no longer together (for decades now) and their music still influences many bands in the world. They recently appeared on iTunes in 2010, you know that music store, and well, they are selling more CDs and songs than many of the most popular band’s today.
Personally, I think they will not beat Lady Gaga’s sales for a while, she is a genius at doing what she does which is entertaining people.
They appeared on the scene of music, out of nowhere to most people in the 1960’s. Bam, British invasion, they become really popular in the United States and the world. For 10 years they dominated the music scene.
You know all those girls that scream at those N’sync and Back Street Boys concerts? Well The Beatles had more than them.
Brother’s and sisters, they were genius’s at creating music people loved. It wasn’t an accident. Some folks say The Beatles were born with talent. That is pure CRAP.
Many folks say a person is talented as if they didn’t work hard to become talented. It’s very super rare for a person to pick up a guitar and just play awesome music everyone loves (though this DOES happen).
It’s been estimated it takes 10,000 hours of practice to become a genius at anything. Here is my take on being an expert, it should take 20% of the time to get 80% of a subject down. If you spend 100% of your time learning 80% of 5 subjects, you’d be an expert at 5 subjects.
The Beatles spent at least that many hours, or more playing in clubs, bars, and wherever they could for 10+ hours a day. For a few years straight they did this BEFORE they hit it big.
What did The Beatles learn in the 10,000+ hours of practicing music? They learned what type of music people liked, they learned how to play as a band together, they learned what sounded good, they learned how to pleasure the ears of the people in the crowd, they learned how to make women go crazy, and they learned how to be genius’ at music.
Now, 10,000+ hours seems overwhelming, and it is. It would take you 417 days without sleep and focusing on what you were doing straight, to do the 10,000 hours.
Let’s make it more manageable. We’ll work for 6 days a week at 8 hours a day. It’s bout 313 days of 8 hours a day for 2504 hours a year. To get to 10,000 hours it will take a little under 4 years to become a genius. It will take less than a year to be an expert.
Now 4 years might seem like a long time, and it is in the short-term. BUT, you already have an awesome skill you spent so much time on, so now you only need to practice consciously.
You may have already spent 5,000 to 8,000 hours doing your skill, so it will only take a little more time to be a genius. You are likely already past expert hood on your skill, so congratulations, you are already an expert.
To become an expert in information products, well, it’s a broad reach. Lets say you want to become an expert in creating weight loss programs, whether through video, ebooks, or audio, you want to become an expert at teaching weight loss.
Have you already spent the required 2000 hours to become an expert? Great, now it’s time to create content for people.
Here are steps you can take to become an expert in creating information products for weight loss in less than a year:
Create a blog on wordpress or blogger about weight loss
Write a post every 2-4 days
Start a newsletter using Aweber and start teaching people how to lose 20 lbs of fat in 30 days (this can be done by cutting out sugar and weight lifting)
Write a newsletter email every 3-4 days about the 30 days of losing 20 lbs of fat
Create videos, whether they be slide shows on Keynote or Powerpoint or live video teaching people about weight loss (these
can be 3-5 minute videos on 1 specific technique or subject)
Post said videos on YouTube and your blog
Keep repeating these steps, and adding new material to your newsletter.
You’ll become an expert in creating videos, writing newsletters, writing blog posts, and more so in weight loss.
You’ll have a ton of material you can use for your weight loss program, and a ton of folks interested in what you will do with your product.
Now if you don’t think you have a subject you are an expert in, it will be easy to start to become one.
Becoming an expert in any subject (weight loss is our example):
Read 1 book a week on fitness, exercise, weight lifting and dieting
Experiment weight loss techniques on yourself, such as no sugar, weight lifting techniques, cardio techniques, and other strange ways to lose weight
Help friends or family lose weight with your techniques you learned
Now after a some months, you’ll have experience and likely be in expert in coaching folks to lose weight, dieting, weight lifting, cardio work outs, and other ways to lose weight.
Now on to a personal example. I’ve spent years writing blog posts, writing newsletter articles, creating videos, coaching people, marketing online, and other stuff to prepare myself for my information products.
In the following posts, you’ll find some videos I’m practicing even more on to be better and better at creating a system to produce some great content.
I’m creating several membership websites, to become a better and better expert, so sign up for my email list below if you want to get first access and special offers.
If you put practice into skills, you will become better in them over time. If you learn how to organize and present information, 80% of your information product is done.
If you don’t start practicing, well, your skills just won’t develop and the thousands of people you could have helped, will not be helped by you. They might find someone else to help them, but honestly, I think you have what it takes to help them better.
Nothing happens overnight, the Google guys spent years building, optimizing, and tweaking their search code algorithm before they started investing more money into the company. They could have taken investment early and try to make it big, but they wanted to make sure their search engine was the best, and today, it is in many ways.
What steps are you going to take today to become an expert and start helping people? Let me know in the comments.