It’s said it takes an average of 7 exposures to your product before someone buys.
Paying $7 to get someone to click over to your website is ONLY the beginning.
Even if you don’t convert them into a customer right away, there are many ways to show up all over the internet wherever they visit.
Showing up all over the internet with relevant ads, makes the person think your business is bigger than it is.
You’ve visited a website before where after leaving their website without buying, you start seeing their ads pop up every where you go, even on Facebook.
Allen Edmonds does this very well. If you look at a specific shoe or belt, they will follow you around with ads about those pages you visited until you buy.
It only costs them fractions of pennies to show you that ad, you are getting exposed to their brand (and I eventually broke down and bought two shoes).
Again, getting someone to visit your website doesn’t mean they are gone forever, it means you can now re-market to them so they buy later.
How does re-marketing work and how can you do it?
When someone lands on your website, they will be cookied as a visitor on your website.
That means your re-targeting platform will serve ads to them based upon the actions they take and how you want to market to them.
If they visited your checkout page but didn’t buy, you could easily target them with a very specific coupon to get them to come back and buy.
If this all sounds super technical, it’s not, all you do is put a bit of code on your website or have your developer do it, and create specific ads for different situations.
These will generally be display/banner ads showing a picture and text in a rectangle or square box.
You can easily get re-targeting ads deployed for your business in one day if you have the design assets and technical skills to set this up.
There is one platform I recommend you start on because they make it really easy to re-target people, it’s called Adroll.
The way any re-targeting platform works is they have an amount of ad space set aside of people who want to re-target. If it’s a company that doesn’t own the ad space like Adroll, they generally buy up inventory in companies like Facebook, Google and other places to display their ads.
Once you get your account created and approved, you will need to put the re-targeting code on your website. Once your code is on and recording, make sure you have ads to show to people who visited your website.
You’ll also need to segment your visitors and decide who to show the ad to and who to not show the ad to.
You do not want to show ads to a customer who have already bought your product, you would just be wasting money.
You can show new products that person didn’t buy to get more purchases from them.
The way to choose to NOT target someone is based upon what pages that person visited, so you’ll set thank you pages for pages after someone buys to know if they bought or not.
If this all seems really complicated, it’s not.
If you’d like me to set this up for you and help you increase your sales in an automated fashion through re-targeting, just contact me here to see how I can help you grow your business.
Go start your re-targeting campaign and let me know how it goes for you!