It’s the story many of us tell ourselves.
“I hate sales people, I hate advertising and marketing, it’s so annoying.”
The thing is, marketing is story telling, and we tell ourselves stories all day.
Even the story about hating marketers.
All day we do marketing. We make other people believe our story about who we are and we even believe the story itself.
When we teach kids how to be great people, we are marketing to them that our idea/story is the good one to follow.
Sometimes we make the mistake of saying it’s better for them when it’s really not.
We also sometimes make the mistake of telling them they should follow what we say without telling them why or what reason we have.
If we don’t tell them why or how it benefits them, 33% or more of kids and our audience stop listening.