Growth Systems Consulting

Most companies treat customer acquisition as an art. Someone has a hunch, a channel gets funded, the numbers move or they don’t, and nobody can say which part caused it. I treat it as a science: define what a qualified lead actually is, instrument the path from first touch to signed, run experiments that are allowed to fail, and keep only what survives contact with real numbers.

That’s the job. Drive qualified demand, convert it, and make the whole thing measurable enough that the next decision isn’t a guess.

I advise. I don’t take an operator seat inside client companies anymore, so if you’re looking for someone to run your growth team, I’m the wrong hire, and I’d rather say that in the first line than in the third meeting.

If this is what you need, follow me on LinkedIn and message me there.

The clearest example is my own firm

SDO CPA is a Texas CPA firm where I’m a partner. I own the whole funnel there, which is why it’s the example I use: nothing is borrowed, and I can tell you exactly what caused what.

Zero ad spend. Not low. None. There is no paid media in this system at all.

What’s in it instead: content that answers what people actually search for, a conversion path that qualifies before it books, a sales process with real scripts and collateral, and email follow-up driven by demographic data rather than by a calendar.

What it produced is a business outcome rather than a traffic number. The firm has a waitlist. We raised prices, deliberately, to do better work and choose better-fit clients. We’re backed up enough that we refer work out. A firm that can turn work away is in a different position than a firm chasing it, and that position was built with process instead of budget.

That’s the argument for hiring me over someone who will spend your money to find out what works.

What I’ve driven

vidIQ, Head of Growth. Recurring revenue up over 100% in the first year and another 100% in the second. Creator and influencer signups up over 300%. Churn down 40%. Return on ad spend from 20% to 500% in three months.

Archive, Growth Lead. 600% ARR growth in the first year, and a content system that drove 2,700% growth in organic clicks in under a year. Product-led signup and upgrades, paid across Google, Meta and TikTok, new pricing and subscription systems, and the sales support to close what came through.

BlueStacks, Growth Product Marketing Manager. Millions of mobile users acquired globally every month, profitably. I built an automated system that found topics before they trended, ran ads and landing pages against them, and ranked organically for the same terms. It started on a $10 budget and generates eight figures in revenue and profit today.

Mable, Head of Growth. Acquisition, conversion, and the patient journey for a Y Combinator-backed startup. The company was acquired in 2023.

An AI tax startup. Stuck at four figures when I got involved, now past seven and growing fast. We changed the sales model, drove qualified leads with cheap Facebook ads instead of expensive ones, and fixed conversion.

A local business. Low seven figures to over eight. Still working with them.

The three things I’m actually good at

Qualified demand, not traffic

Traffic is easy to buy and easy to fake. The harder question is which visitors were ever going to become customers, and most companies can’t answer it because nothing upstream is defined well enough to measure.

So the work starts with what qualified means for your business, specifically, and then builds demand against that definition. Search and content that reaches people who have the problem you solve. Paid, where paid earns its place. Distribution that compounds instead of renting attention every month.

Conversion, end to end

Most leaks are between the steps rather than inside them. What the form asks. What happens in the first five minutes after someone raises their hand. Whether the qualification rule sends the right people to a call and the rest to a sequence. What the demo has to earn. The scripts, the objection responses, the follow-up, the proposal format.

Then the CRM underneath it, usually HubSpot, built so the pipeline reflects buyer behavior instead of rep optimism, and so the reporting shows you where deals actually die.

The experiment loop

This is the part that makes the other two compound, and the part almost nobody runs properly.

A real loop means one change at a time, a metric decided before the test rather than after, a sample big enough to mean something, and the discipline to kill what didn’t work instead of explaining it. Most teams run tests they can’t lose, which is the same as running no tests at all.

Underneath it is instrumentation: event tracking that matches how the business actually works, and definitions everyone agrees on, so two dashboards stop reporting different revenue. Growth built on numbers you don’t trust produces confident decisions in the wrong direction.

How I work

Advisory. I’m not in your systems and I’m not on your org chart.

Start with a diagnostic. I go through what you sell, who buys it, what already produces demand, and what happens to a lead from first touch to signed invoice. You get a straight answer: here’s the lever that moves revenue this quarter, here’s the one that compounds over two years, here’s what I’d build first, here’s what I’d deliberately leave alone, and here’s how you’ll know within 90 days whether it worked. Those are rarely the same lever, and building the wrong system well is the most expensive mistake in growth work.

Sometimes the honest answer is that you don’t need me yet. I’ll say that too.

Then a retainer, if you want one. A standing session with whoever owns the work on your side, async in between, and I stay on the experiment loop with you: what we’re testing, what it’s telling us, what to do next. Your team builds. I make sure they’re building the right thing and that you can tell whether it worked.

Pricing isn’t on this page, and that’s deliberate rather than coy. It depends on the size of the diagnostic and whether anything follows it. Tell me the shape and I’ll give you a number in a message.

I take a small number of engagements at a time. When I’m full I say so, and I’d rather tell you a real month than pencil you in.

Who this is for

Companies where someone owns growth and wants it to become more predictable. A product or service that already works, where the constraint is reach and repeatability rather than the thing itself. A team that can execute once the direction is clear.

Plain disqualifiers:

• You want someone to run growth for you. I advise; your team executes. If there’s nobody to execute, the advice has nowhere to land.
• You want a launch, a campaign, or a stunt.
• You want a framework licensed back to you with my name on it.
• You need a hockey stick by the end of the quarter. Experiments take time to turn into answers.
• You’re shopping on price. There’s always someone cheaper and I’m not going to compete with them.

I also invest, which is a different conversation, and my own companies are where these systems run.

Start on LinkedIn

Message me. Tell me what the company does, what’s already working, and what you can’t currently measure. Three or four sentences is plenty, and it’s enough for me to answer yes, no, or not yet.

I read and answer my own messages there.

Not every message becomes an engagement. Most don’t, and I’ll tell you quickly when it isn’t a fit so you can go spend your time on someone who is.